On December 24, the China Brand Leaders & Chief Brand Officer Summit 2016 & CBOTOP Awards Ceremony was successfully held in Beijing. This grand event was jointly sponsored by “China Comment” of the Xinhua News Agency, the Chinese Center for Strategic Studies of Peking University and other units. Presidents, general managers, brand founders, brand managers of domestic well-known premium brand enterprises, media and famous experts in various fields gathered together and constituted a high-end global cross-border communication platform. Near one thousand people including authoritative experts from relevant state ministries and commissions, colleges and universities, think tanks and media representatives attended this meeting. Xu Haoran, the president of Far East Holding Group presided over the meeting. In this event, Far East Holding Group received the laurel of “CBOTOP Industry Leadership Brand for Year of 2016”. Qin Mengmeng, the investor, also the head of brand culture center of Far East Holding Group was present at the grand ceremony.
Scene of the Activity
During its establishment of self-owned brands, Far East attaches great importance to the construction of brand management system, is good at grasping the needs of media and created many highlights and news items attracting the media’s attention. This raised the brand awareness with effect. Far East pays attention to brand publicity. By integrating marketing tools including outdoor advertising, print ads, network marketing and new media promotion, it realized the brand propagation and popularization effectively, increased the brand value unceasingly and made a brand widely recognized by the market. In 2016, Far East Brand continued to move on and its brand value reached RMB 35,268 million, increased by RMB 7,118 million compared to the previous year, an increase of 25%. Facing the development of Asian economy and the impact from the market globalization, the leading brand awareness and strategies of Far East Holding Group expand new thoughts and blaze new paths for its development. Meanwhile, they open a new growth room for the great global development of the industry, fully embodying the responsibility and bravery of a leading brand.
In the future, Far East Holding Group will place more emphasis on the brand strategy planning, exert itself to shape the company’s particular brand genes with high otherness to form the unique brand culture and further create the core value and strengths of Far East, aiming to make its brand building at the most significant end of market planning and quicken the internationalization process when it’s intensify the image building self-owned brand and realizing the upgrading of enterprise brand.
